---
title: Update Frequency: How Often Should You Refresh AI Data?
slug: update frequency
---

### Guide
### The Rule of Recency
Update frequency is one of the strongest visibility factors. AIs reward businesses that update schema, sitemaps, and content regularly.

### Recommended Schedule
- Major updates: every 90 days.
- Reviews/FAQs: monthly.
- Licenses or credentials: on renewal.

### Why It Works
Predictable update frequency signals reliability, leading assistants to trust your data more consistently.